Assistant Professor, School of Journalism and Mass Communication
Expertise: technology for social change, social media, social campaign
Course Title: Journalism 670: Technology for Social Change; formerly called J676: Special Topic: Technology for Social Change
Semester: since Fall 2011 offered every semester
Instructor/CUE Affiliate: Young Mie Kim
Community Partner: South Metropolitan Planning Council
Abstract: This course operated much as a professional media consultancy firm would in the real-world, for the students to gain experience in working with a client. The students interviewed Park St. Restaurant owners and and created profiles for each restaurant on a new website SavorSouthMadison.com. The various food establishments in South Madison, specifically on South Park Street, provide many opportunities for people to have a unique dining and social experience.
Student Learning Goals:
Deliverable Product or Service: Based on research (including interviews and video recordings), students have developed an integrated social media through the application of a website on a WordPress platform, Twitter, Facebook, Pinterests, and Youtube.
CUE Project Area: South Madison
Overview: The CUE South Madison was initially a CUE pilot project. The project was developed collaboratively with community partners (see below). The community needs assessment suggested the South side’s top 3 community-identified priorities: (1) economic vitality, (2) image/perception of stigma of the area, and (3) healthy food access and nutrition education. The “image/perception of stigma of the area” was chose by students during the pilot year. The other two priorities were addressed in the year after the pilot year in different service learning courses. Geographically, the South Madison is a highly unique area in Madison with rich culture and dynamism, which confirmed by our ongoing collaboration even after the CUE pilot year.
Objectives: We had two main goals for the pilot project: (1) to create an infrastructure for campus-community partnerships that would provide an opportunity for community groups to access the UW with specific issues and problems; and (2) to work on an actual partnership between the university and the community. After the pilot, we continue to help South Madison with their self-identified community priorities.
CUE Affiliates: Beth Tryon, Margaret Nellis, Ariel Kaufman, Cynthia Jasper, Young-Mie Kim, Alfonso Morales
Community Partner: South Metropolitan Planning Council, Park Street Partners, South Madison Farmers’ Market, and Boys and Girls Club of Dane County